Fish and chip chain acquired from administration by management

Mon 20 Dec 2021 | BUSINESS SALE

East Midlands fish and chip chain George’s Tradition has been taken over by its management team. The acquisition will see the operation of the chain’s six takeaways taken over by the new George’s Tradition Group Limited (GTGL).

George’s Tradition fell into administration in November following historic debt related to the launch of a chain of restaurants, from which it later pulled out. The company continued to operate normally while the directors of FRP Advisory searched for a buyer.

George’s Tradition (Belper) Limited, which operated the Belper restaurant and takeaway, also entered administration at the same time. Meanwhile, two other restaurants in Leek and Loughborough which operate under the George’s Tradition brand are owned by a separate entity and have not been affected by the administration.

The new owners will now take over the company’s six takeaway sites in Nottinghamshire and Derbyshire, with stores in Allestree, Chellaston, Chilwell, Ilkeston, Long Eaton and West Bridgford. The Thorn Tree pub in Woodlinkin, which was part of the George’s Tradition chain, was not involved in the deal and a buyer will continue to be sought.

A spokesperson for the new owners said in a social media statement: “We are pleased to announce that a team of its senior executives have brought George’s Tradition, all of whom have a wealth of experience in the business and respect of the George’s brand. This means we will continue to provide the same delicious fish and chips using George’s unique recipe batter, potatoes that are grown just for us and our many recipe products.

GTGL CEO Nick Hogan commented: “It’s fantastic that the business has emerged from its period of uncertainty, that it has financial stability and that we can now focus solely on providing the best service. possible. I was thrilled to share this news with our amazing staff ahead of Christmas. They have shown total commitment to the company over the past few months and are an incredible group of people.

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