The French Kokiriki expands its range with new Alt Fish products – vegconomist


French vegan producer Kokiriki continues to expand its portfolio with the launch of a new extended range. After starting out by producing vegan charcuterie, the brand is now launching a range of vegan nuggets and alternative fish breaded products, as well as its award-winning vegan tuna.

Kokiriki, a subsidiary of the Morbiano Jouault group, has been producing vegan meat in the form of charcuterie, burgers and meatballs since its launch in 2021 and has been listed nationally in all Carrefour hypermarkets in France since the beginning of February. The launch of this product line follows an award for its vegan tuna Veg-Toona as the most innovative product in the fresh and frozen category at the Gulfood international trade fair in Dubai.

© Kokiriki

Company founder Thibaut Jouault previously launched All in Foods, a vegan cheese company that was acquired in 2020 by Groupe Bel, the multinational owner of Babybel and the Laughing Cow. She has since moved into alternative meat production with Kokiriki and has been very successful so far. The company is also accelerating its international expansion and is seeking new distribution partners, both retail and industrial, in Asia-Pacific, Americas, Central Europe and the Middle East.

“Our mission is to offer food to people who want to adopt a vegetarian or vegan diet, but also to people who have health problems, want to fight animal cruelty or contribute to the preservation of the environment” , Thibaut Jouault told vegconomist France in an exclusive interview.

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