Fake meats are finally becoming mainstream. From nuggets to kheema, India’s food market is now exploding with plant-based foods for those looking for alternatives to meat. Do these products really taste like the real deal? How are they made? Are they in good health? And is this the future of food? Mock Meat: Tried & Tasted dives into this brave new world of plant-based foods, one product at a time.
What we tried: Potent Herbal Fish Curry
Done by: Power foods
One line step: “100% vegetable protein food, tasty and clean, ready in 10”
Ingredients: Soy Protein Flour, Treated Water, Sugar, Salt, Yeast, Natural Identical Flavorings, Coconut, Garlic Cloves, Seaweed, Teppal Berries, Red Chilli, Coriander Seeds, Coconut Oil, Onion, turmeric powder, tamarind, kodampulo, curry leaves, green chili, ginger, sunflower oil, fenugreek seeds, black pepper, mustard seeds, coriander powder.
Nutrition information (per 100g): Energy: 330 kcal; Total fat: 14.4 g; Saturated fatty acids: 2.3g; Unsaturated fat: 0.08g; Trans fat: ND
Mumbai-based Dibyendu Bindal, Founder and CEO of Mighty Foods, has noticed the shift to plant-based foods in 2020. With three decades of experience in the F&B industry, Bindal has seen the tide turn in favor of a new product that combined the flavor of meat, with an overall healthier product. After trying plant-based foods himself, he saw a gap in the market. “I saw the emergence of plant-based foods, but there weren’t too many options ready for the end consumer – the person who really wants to make that switch,” he says. “As a consumer and foodie, I realized that [switching to plant-based food] required a lot of effort and was a very long process. This is where I thought it would help provide an option that is both ready, convenient, and quick to cook.
But Bindal is not an evangelist or trying to convince you to give up meat. “I don’t think I can convince anyone to leave meat for this. It’s a personal change,” he says. “We want to sell a product that tastes great, has better nutritional value, and is convenient and easy to cook.”
He views the products as foods that anyone can try, whether vegetarian, non-vegetarian or vegan, where taste is the hero. “I believe India is a taste driven market. So if you can taste with health, it will always work.