Sainsbury’s buyer ‘nearly fell to his knees’ over Birds Eye fish fingers price

SHOPPERS can’t believe the price of fish sticks after spotting a pack costing an exorbitant amount.

Shocked customers have taken to social media to share their surprise at the tea time favourite.


Shoppers can’t believe the price of fish sticksCredit: Getty

Sainsbury’s sells a pack of 30 fish sticks for £7.

The buyer said they almost “knelt down” after seeing the price.

Another said: “This can’t be real.”

And a third joked: ‘My friend told me it was the price and I called her a liar.

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But some Twitter users were quick to point out that since the price was for a pack of 30, they might actually save some money.

Sainsbury’s sells a smaller box of ten fish sticks for £4, which works out to £14.29 per kg.

This compares to £8.33 per kg for the largest package.

Sainsbury’s also charges less for the 30-pack of fish sticks than other supermarkets.

Morrisons sells the same size box for £7.49 and Tesco, Asda and Iceland sell it for £7.50.

In March, the cost of a box of 30 fish sticks was just £6.50, according to

This means that prices have increased by up to 15%.

This comes after inflation hit a new 40-year high of 9.4% in July.

Inflation is the measure of the change in the prices of goods and services compared to last year.

Food and petrol prices have surged, leaving many shoppers struggling to cope with rising food bills.

For example, food and non-alcoholic beverage prices jumped 9.8% in the year to June – the highest rate seen since March 2009.

Milk, eggs and cheese saw some of the biggest price increases, along with vegetables, meat and ready meals.

A pint of milk now costs 55p, up from 42p a year ago, with bread up 9.7% and pasta up 15.9%.

Shoppers also recently expressed shock at the rising price of Lurpak – which went on sale at Sainsbury’s for £7.25.

A supermarket source said the industry was facing “grievous levels of inflation, but retailers aren’t passing on everything, everyone has to bear some of the pain”.

The Bank of England has predicted that inflation could reach 11% by the end of the year – and could even climb even higher.

How to Find the Best Fish Stick Prices

The LatestDeals app has a supermarket price comparison feature which includes all major supermarkets like Tesco, Asda, Sainsbury’s and Aldi.

Meanwhile, will tell you where to find the cheapest groceries, including B&M, Aldi and Tesco.

If you don’t mind having brand name fish sticks, you can look at own brands from supermarkets.

For example, Aldi sells its own brand of fish sticks for £1.55 for a pack of 15.

Asda is selling a box of its own brand of ten fish sticks for £1.10 or £3.67 per kg.

Tesco is also selling a box of ten fish sticks from its Hearty Food Co range for 80p.

How to reduce the cost of groceries

With prices rising, there are ways to avoid the hike and pay less for your purchases – here’s how.

Purchase of yellow stickers

As foods approach their use-by date, supermarkets often reduce prices to move inventory.

These discounted products usually have yellow stickers.

Sometimes you can get up to 75% off – a big saving on your weekly shopping.

Loyalty programs

To retain customers, supermarkets often launch loyalty programs.

For example, you can get coupons, exclusive money-saving offers, and lower prices on grub by signing up.

Check out our roundup of the best – and the worst.

Use food waste management apps

Families can waste hundreds of pounds a year throwing away expired food.

But there are apps you can use to avoid this – and some can help cut your shopping bill by buying food that’s almost beyond its best.

For example, Kitche keeps track of the food you’ve bought from the supermarket and lets you know when items are nearing their sell-by date, so you don’t have to waste money on food.

While the Too Good To Go means you can buy food and treats from stores such as Morrisons, Greggs and Pret at a bargain price.

Here’s a roundup of five that could cut hundreds from your grocery bill.

Shop at cheaper supermarkets

Shopping at cheaper supermarkets can help lower your bill.

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