Moving Mountains has launched its own plant-based fish fillet. The The UK-based vegan meat brand says its meatless seafood has a lighter impact on the planet and poses fewer health risks.
The tenderloin is coated in panko breadcrumbs and has a flaky texture. It offers 10g of protein and is free of cholesterol and GMO ingredients.
Vegan fish fillets are also free of mercury, hormones, microplastics and antibiotics.
Fish farming – where fishermen establish artificial colonies in cages, nets or ponds – is more common than he ever was. The change was out of necessity; global demand for seafoodd resulted in a significant decrease in fish populations.
But fish farms often spread parasites like sea lice to wild fish and to each other.
Farmers use antibiotics to solve the problem. But this practice has been criticized due to concerns about antibiotic resistance. Additionally, antibiotics affect more than farmed fish, as they can seep into surrounding waters and impact wild marine life as well.
Moving Mountains points out that its vegan fish substitute also generates fewer greenhouse gas emissions and requires fewer resources to produce than its animal-based counterpart.
Moving Mountains also offers plant-based burgers, hot dogs, ground meat, tender beef strips, and meatballs, among others.
In December, the company started selling vegan fish sticks.
Moving Mountains founder Simeon Van der Molen spoke about the importance of the launch.
He said: “With almost 80% of the world’s fisheries in crisis, there is not enough fish in the sea. To save the oceans, consumers must reduce their consumption of traditional fish…
“We use natural, plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so they are delicious and healthy, and provide a real alternative for meat eaters, vegans, vegetarians and to the pescatarians.”