Legit Fish Partners with Mission Driven Meat & Seafood and Hires New Employees


Legit Fish partners with Mission Driven Meat & Seafood and Big Easy Foods as the company continues to expand the species covered by its full chain traceability program.

Traceability company based in Boston, Massachusetts, USA Legit Fish first debuted its new traceability technology at Seafood Expo North America in 2019, and later worked with ButcherBox to deliver fully traceable sea scallops to e-commerce customers. As part of its latest partnership with Big Easy Foods and Mission Driven Meat and Seafood, the company plans to offer fully traceable wild Gulf of Mexico shrimp to e-commerce customers this summer.

“We will incorporate a new national shrimp program that will come to market. It’s going to launch in the next two to three weeks,” Dana Bartholomew, executive vice president of business development for Legit Fish, told SeafoodSource.

Legit Fish grew with the hiring of two seafood veterans: Philip Walsh and Doug Brinsmade. Walsh is a former executive of Alfa Gamma Seafood and Australis, and Brinsmade is a former executive of The Fishin’ Company and Fortune International.

Prior to working with Legit Fish, Brinsmade worked with Houston, Texas-based Mission Driven Meat and Seafood to lead the company’s seafood category, company founder Sam Freedman told SeafoodSource. .

The Mission Driven model, Freedman said, is about applying the supply chain model that’s been successful in retail and applying some of it to e-commerce companies like ButcherBox and others.

“We started our business just over two and a half years ago, and the premise is that we wanted to take the traditional meat and seafood model that has worked for retail and foodservice for decades. decades and decades and apply it to the unique needs of e-commerce,” he said.

The venture, he said, essentially serves as a means of bringing together suppliers for e-commerce businesses who can have a “one-stop-shop” for their protein needs, instead of having to go to multiple individual suppliers for each item.

“We’re creating our margin and our value, and customers can reduce costs and carbon footprint and save a lot of time by purchasing their protein at all levels and having it delivered on one truck,” Freedman said.

Freedman’s background, he said, is in meat, with his family in the business for “a few generations.” When Mission Driven started trying to add seafood to its catalog, however, it ran into trouble.

“What I struggled with while we were building this model is maybe I’m jaded because I had people to help me avoid these mistakes in the meat, and I didn’t. not done in seafood, but it seemed like every seafood I encountered was a challenge,” Freedman said. “It felt like seafood was a little wild and wild west.”

This is where Legit Fish served as a bridge to feeling more secure in its seafood supply, Freedman said. The company’s traceability – which links its records to official government catch records – has helped it ensure its products are traceable.

“If I’m going to hang my hat on one thing and want it to be transparent and real, that seems like a really good way to do it,” Freedman said.

Mission Driven begins with fully traceable Gulf of Mexico shrimp caught by Big Easy Foods. Big Easy, based in Lake Charles, Louisiana, started more than a decade ago in the sausage and blood sausage market, and branched out into shrimp after acquiring a national shrimp processor.

“We hope this innovative program will continue to reinforce our commitment to supply chain transparency for our products, from ship to consumer,” Big Easy Foods Senior Vice President Derrick Nagle said in a statement. “This effort supports our sustainability initiatives for our customers and supply chain partners. We are thrilled to be the first in the Gulf shrimp industry to bring this innovative technology to our valued customers. Consumers are more interested than ever in knowing the origin of the food they eat. »

Shrimp is just the beginning, as the company plans to branch out into cod, sockeye and scallops further down the road, Freeman said, According to Bartholomew, Legit Fish is also “building the next wave” of its systems and technology to enable it to provide even more robust traceability solutions for more seafood.

The Legit Fish model, Freedman said, has helped him pursue his company’s mission of providing sustainable options for e-commerce platforms.

“I love taking my family business to the next generational level and doing it in a more sustainable context,” he said.

Photo courtesy of Mission Driven Meat & Seafood/Big Easy Foods

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