Jack & Bry launches ‘world’s first jackfruit fish fillet’ after selling 50 million slices of vegan pepperoni pizza – vegconomist

June 7, 2022


British plant-based meat start-up Jack & Bry has launched what it claims is the world’s first unbreaded jackfruit fish fillet. Produced in collaboration with The Cornish Seaweed Company, the jackfruit fish fillet launch is just the latest innovation from the growing British vegan brand.

“The texture of the fillet was also incredibly similar to that of real fish”

Jack & Bry said the new unbreaded jackfruit fillet was made possible through the use of its jackfruit flavor composition and texture optimization platform, in collaboration with award-winning organic seaweed. of The Cornish Seaweed Company. The product is supposed to accurately replicate the texture of fish while maintaining an authentic seafood taste.

Cornish Seaweed Company
Cornish Seaweed Company

After launching the alternative fish in the vegetable chain Neat Burger – backed by Lewis Hamilton and Leonardo DiCaprio – as well as the famous Harbor Lights Fish & Chips in Cornwall, Jack & Bry has declared its intention to increase the footprint of the new product to across the UK. . Its current lineup of foodservice partners includes Zizzi, Prezzo, Pizza Express, Ocado and Papa John’s, the latter selling more than 50 million slices of its “Jackfruit Pepperoni” pizza in 2021.

“The texture of the tenderloin was also incredibly similar to real fish, with a soft but meaty consistency that reminded me of the flaking of haddock or rock,” commented Ryan Morwood, food reporter for local newspaper ‘The Packet. ” during a recent press tasting.

“We’ve changed the minds of pizza eaters and climate-conscious burger lovers with our Jackfruit Pepperoni and Gourmet Jackfruit Burgers; we now want to focus our efforts even further, beyond land and into the ocean with the world’s first jackfruit fillet,” added Bryony Tinn-Disbury, Founder and CEO of Jack & Bry.

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