Instinct Pet Food presents sustainable raw fish recipes

ST. LOUIS, Missouri, Nov. 16, 2022 (GLOBE NEWSWIRE) — Did you know that meat-centric pet diets create 64 million tons of carbon dioxide, which is equivalent to driving 13.6 million cars per year?*

The food your pets eat has a clear impact on the health of our planet. That’s why Instinct Pet Food is adding frozen and freeze-dried raw adult dog meals made with sustainable Wild Alaskan Pollock to the Instinct® Raw Longevity™ portfolio, available exclusively at neighborhood pet stores.

Wild Alaskan pollock has a lower carbon footprint than many other animal proteins — and even plant-based meat.

Longevity for the planet

In addition to having one of the lowest carbon footprints of any protein, Wild-Caught Alaskan Pollock is also sustainably sourced. Instinct Raw Pet Food is the first raw pet food brand to have raw fish pet food recipes using fish certified to the Marine Stewardship Council (MSC) Fishing Standard, the highest sustainability standard. high for fish (Chain of Custody #: MSC-C-59518). The MSC Sustainable Fisheries Standard assesses:

  • Sustainability of fish stocks: fish populations must be healthy and fishing practices prevent overexploitation and overfishing.
  • Ecosystem impacts: fishing operations maintain ecosystem structure, productivity, function and diversity
  • Effective management: The fishery complies with all local, national and international requirements and regulations.

The methods of catching our wild Alaska pollock help ensure a sustainable, healthy and resilient ecosystem.

Longevity for pets

Instinct is the first national brand to launch a complete and balanced 100% raw fish formula made from MSC-certified fish that meets Association of American Feed Control Officials (AAFCO) guidelines to support optimal health and nutrition for your pet.

Wild-Caught Alaskan Pollock is high in protein and lower in fat than any other protein in the Raw Longevity assortment. Plus, it contains high levels of omega-3 fatty acids, providing benefits for skin and coat health, cognitive health, heart and kidney health, immune health, and helps reduce inflammation.

Fish is the only animal protein in this formula, a great alternative for dogs with food allergies to the most common ingredients.

Longevity for people

By purchasing Instinct® Raw Longevity™ Wild-Caught Alaskan Pollock frozen and freeze-dried raw meals for adult dogs, you are supporting communities around the world. The Wild Alaska Pollock Fishery is managed to support the livelihoods and future of Alaskan villages by investing in scholarships, job training programs, critical infrastructure, and more.

You can also support your local community by purchasing Instinct® Raw Longevity™ Wild-Caught Alaskan Pollock. These recipes are available exclusively at neighborhood pet stores. By purchasing Instinct, you are supporting local community members and their small businesses.

Impact on pets, people and the planet

Your pet’s food leaves a lasting impact on the planet. Instinct® Raw Longevity™ Wild-Caught Alaskan Pollock isn’t just a sustainable choice for the planet; its complete and balanced raw fish formula also promotes optimal health and nutrition for your pet. Because the health of your pet and that of the planet are important.

For more information on this product launch:

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About Instinct

Instinct® Pet Food is headquartered in St. Louis, Missouri, with raw pet food manufacturing facilities in Lincoln, Nebraska. Since its inception in 2002, their mission has been to transform the lives of pets with raw food. Food is one of the most important choices pet owners can make for their pets. Unlike other pet foods that use complicated, processed ingredients, Instinct’s Raw Diets are made with real meat, fruits, and vegetables. Their raw frozen and freeze-dried recipes use high pressure processing (HPP) to ensure they are pathogen free, meeting the highest food quality and safety standards. Instinct is the only raw pet food company in North America to earn an “Excellent” Safe Quality Food (SQF) food safety rating and SQF quality certification, instilling a high degree of confidence in their recipes and raw procedures.

Feeding raw foods can have a noticeable change in an animal’s digestion, overall energy level, skin and coat health. It can also help pets with food sensitivities and increase mealtime excitement in even the pickiest eaters. A healthier, happier life can start with simple changes to your pet’s diet – and The Choice is Raw™.

To learn more about Instinct, visit

*Environmental impacts of food consumption by dogs and cats, Gregory Okin, PLOS ONE review,

  • Instinct Pet Food presents sustainable raw fish recipes

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