Century Pacific launches fishless tuna


CENTURY Pacific Food, Inc. has released its latest innovation in plant-based alternatives – Non-MEAT Meatless Tuna.

For the company, the launch of the new alternative will leverage its power in developing leading tuna products. It’s said to be made with 100% plant-based ingredients: non-GMO soy, natural oils and flavors.

“Much of the industry’s focus has been on meat substitutes. On the other hand, seafood alternatives remain an open space where we are seeing pent-up demand from consumers looking for healthier, more sustainable options at an accessible price,” said the COO of Century Pacific, Gregory Francis H. Banzon.

Since 2021, the company has been rolling out its shelf-stable plant-based alternatives with its non-MEAT meatloaf line and its unCHEESE dairy alternative.

Century Pacific revealed that within two months of its launch, the Non-MEAT Fishless Tuna was distributed to more than 500 outlets in the United States, Singapore and the United Arab Emirates, where it is sold by the giant of Carrefour retail.

The company said that in a recent survey conducted in the United States by a third-party market research firm, its tuna alternative was widely accepted by the nation’s leading plant-based tuna brands.

“We are currently working to increase its commercial footprint in key overseas markets,” Mr. Banzon said.

Century Pacific launched unMEAT in 2020 in response to growing consumer preference for “healthier food choices that are better for you and better for the planet.”

The company’s philosophy is that eating plant-based foods should be easy, so offerings are made and priced as close to their real meat and seafood counterparts as possible.

unMEAT began with a nationwide institutional rollout through Shakey’s Pizza and was immediately followed by a retail launch in major supermarkets nationwide.

Currently, unMEAT is distributed in the United Arab Emirates, United States, China, Australia and Singapore.

Century Pacific Food is one of the nation’s largest branded food and beverage companies. It is principally engaged in the manufacture, marketing and distribution of processed seafood, meat, milk, coconut, plant and pet products.

On the stock market, Century Pacific ended down 0.62% or 15 centavos ending at P24 each. — Justine Irish DP. Picture

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